INTERCAMPO Since it was set up in 1983 as a service company for market research and opinion studies, INVESTIGACIÓN Y TÉCNICAS DE CAMPO, S.A. (INTERCAMPO), with more than 5,000 different projects, has made a name for itself as a company with a national and international reach, backed by the quality and professionalism of the work performed and its complete independence, since it does not depend on any group and 100% of the capital belongs to its executives.
The services offered by INTERCAMPO focus on studies:
Member of Insights + Analytics (i+a) and ESOMAR, with customers including:
INTERCAMPO has decided to implement the ISO 20252 requirements, including annexes A, B, C, E and F.
SCOPE OF INTERCAMPO OPERATIONS for each of the Annexes:
Annex A – Sampling including access panels
This annex is of interest in our case since one of the activities we develop is sampling in order to carry out research studies. In our case, the sample size is almost always defined by the client since it affects the budget. It can be both options in the design, determined by the client or to be determined by us, although the first case is more common. Our main service is phone-based or face-to-face sampling. When the study is online, we design the sample but do not execute the design, since it is outsourced to a provider: CINT or NETQUEST.
To date, we have not developed any studies through information collected in cookies or from social networks.
Annex B - Fieldwork
Fieldwork is the main service we offer our clients. It can be face-to-face, over the phone or online and can be developed using both qualitative and quantitative techniques.
Annex C - Physical observation
We use this tool less and less. We implemented physical observation in a specific part of the shopping simulation exercise and have previously performed count flows of people on the streets of Madrid and Barcelona but have not done so for some time.
Annex E – Self-completion
Self-completion questionnaires are increasingly sought by our customers because of the cost and time savings involved.
Annex F - Data management and processing
Along with fieldwork, data processing is one of our core services. Very occasionally we perform data entry by recording a questionnaire on paper, with the data usually obtained from a file exported from the programming. If the questionnaire also comprises open questions, the client can (but does not have to) ask for the questions to be based on a code plan it supplies or asks us to create.
Very occasionally we develop data analysis, although the information is usually delivered in an Excel or SPSS file or in table format.
EXCLUSIONS TO THE STANDARD:
Annex D – Digital observation
We do not have services that offer data collection using passive online methodologies.